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[Weekly Review] - Cost effective way to get your Business Online

Can we really go online cheap ? 

This week, I'd like to focus on one of our favourite customers' questions: Do I really need to pay for my website ? 

To be honest, no. You can obviously do it by yourself. If you willing to. You just have to review our tuto below with some useful tips. Basically a website is not a big deal. You need to find a good CMS and customize it. So it won't be expensive. But then you need to setup properly your meta tags, images, plugins, components, etc. 

So a website is free, but it takes time and time is money. Furthermore you won't have a second chance to make a good first impression. So if you think it's not good enough, better you speak with professionals.

Do you really like your website ? 

Many people come to see us with a [2-5] year-old website they did by themselves. Proud of their job (which is always a great achievement) many usually want a new one but don't wanna change anything especially:

  • The 2000s gif animations
  • The flash video 
  • The automatic music
  • The "nice colors"
  • The texts
  • Other weird stuff

So let's say it once for all: the fact that you like your website does not mean it's a good website. Actually, it can be one of the reason your website sucks.

People don't find you online ? 

Yes it happens more than we think. Especially with the generic names such as PTT company, RTC LLC. and all those names who mean so much more than your company. So you'll quickly realize that social media can be used to give people a chance to find you before they find your website. Then come the so cool SEO part -for Search Engine Optimization- and the thousands companies who offer you to rank 1st on Google. 

Once again, sorry. No one can promise you any SEO results because:

  • No one knows how Seach Engines (Google, Bing, Baidu, Yandex, ...) really work
  • Their algorithms change hundred of times per year
  • It's a long term process
  • Some small updates will bring you amazing results but then it will take money and lots of time

How can you go online cheap then ? 

Well, first review our tuto. But what we always advise is the following; focus on what brings you money. So try to report to the following, if you have

  • Time  money  = pick up a good agency and work with them for the best website you can
  • No time + money = pick up a good agency and let them release the best for you
  • Time + No money = learn how to setup a website and train yourself
  • No time + No money  = open a facebook fanpage and wait until you have either money or time

Why should I pay an agency if they use a template and CMS ?

Very easy. Do you have enough money to pay for:

  • Webdesigner
  • SEO Expert
  • Designer
  • Integrators
  • Developers
  • SEA Expert
  • Community manager
  • Project manager 

If yes won't it be better to invest into communication rather than development ?

How do I promote my website ?

Online promotion options are endless:

  • Social Media
  • UX expert
  • Affiliate
  • Banners
  • Ads
  • Newsletter
  • ...

So the question is more: what do you expect from your website ?

  • Generate leads: Be ready to invest as long as you have a positive ROI 
  • Showcase your products: Keep the money for the design and website development

Conclusion

Building a website and corporate online identity is something you can learn if you have time to. However web turned into something very complex. Competition is hard and people don't care about how much you like your website or how long you spent in doing it. They visit once and will compare it to your competitors. So better to understand your website as a monthly investment rather than a one time purchase.

JoomGeek Advise

Web is hard but important. Take you time to get the pros and cons of doing it yourself or hiring an agency. What does matter is the result. But the chance you have is to be able to go on a step by step project investing each time you have money instead of looking for as much as you get as less as it can be

Reay to start by yourself ?

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[Weekly Review] - The Top 3 Online Mistakes by Dubai Companies

After working in Dubai for a couple of years, I've realized that many companies here were doing a bunch of recurring mistakes when it came to promoting their businesses online. As a region that is trying to adapt as quickly as possible to the digital landscape, most traditional marketeers are not using online tools to their optimal capacity and sometimes develop tactics that do not translate into the results they expect. Here are the top 3 mistakes we have noticed and surefire solutions that will help strengthen your online marketing activity:

1- Facebook Focus

Mistake: Daily Facebook Post

With more than a billion active user, there is no doubt that Facebook is the place to be. For the mean time at least! Many of our customers or people that we follow on Facebook try to communicate daily in order to get people's attention. 

The idea is nice, keeping the connection with people and engaging them. But think twice: If I like a shop fanpage, does it really mean I wanna get a daily post on my feed ? No.  

Solution: Get a strategy

In this case our favorite answer is usually to ask people what they are trying to achieve. As many won't have any specific answer you should wonder: What am I expecting out of my X number of fans ? Keep in mind that a very few of them will see your post. So it's better to fire posts when you have something really engaging for your audince and then "boost" it with the Facebook Ads system.

2- Invest as little as possible on their web presence

Mistake: Invest as little as possible on a website without Digital objectives

Many of our SME customers will explain that they can get cheap websites and do not need to think about their digital marketing and so on. Actually yes, you can get a website for free. Except that you are going to have to buy the domain, submit your sitemap, install tracking tools, choose the template, add your text ... So at the end of the day you'll spend: A lot =  Number of hours * Your hourly cost. 

Even though we do recommend people to spend as little as possible until they reach they first objectives, you should make sure the effort doesn't out weigh the expense. Keep in mind that for many people your website will usually be the first point of contact with your brand and product.

Solution: Go step by step

This is something we do like a lot. When you don't have money for a full web project. Start by a simple page and invest a % of all your marketing budget to improve it. Step-by-step when rolling out your web presence focus on these elements in the following order: Landing page > Logo > Website > Ads > SEO > Social Media > Newsletter > Blog. The idea is simple: maximize all your steps to get the most out of your online presence

3- Non optimized Adwords Campaigns

Mistake: Open an adwords campaign and try to manage it yourself

Well, you can't master everything. Your website, your social networks and all your online tools are changing regularly. So keeping up to date, means you're ready to invest a fixed amount of time on your Digital Marketing. Once again the idea is good. But try to figure out how much money you'll loose doing this and if you can find any good company doing it for less. GO AHEAD !

When we add new adwords customers, we're forced to notice that a huge part of their budget is going into: non relevant keywords, low quality score expressions, etc. Usually spending a few hours on an account we know that we can improve a lot their clicks or ROI.

Solution: Define your objectives before you start and sub contract if you can't reach them

 As always better to do it yourself if you can do it good. But I do recommend people to put some clear deadlines and targets: 5 leads within 1 week with 500 aed budget for instance. It's important to do it as it'll force you to build up a strategy based on this. 

 

Once again this is my personal opinion about something I've been watching during the last few years. If you have your own nifty solution, or if you're facing one of those problems, please let us know. We'll be very happy to hear your opinion !

 

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