[Weekly Review] - 5 Social Media Tips & Tricks

Social Tips and Tricks

1- Connect with your audience

Easy to know, but so muc harder to do ! Don't forget that you're just another brand online. So be sure that people love you for what you share with them, not for what you're trying to sell them.

2- Avoid ego twitting

To keep speaking about yourself. You're most likey the last of your customer needs. Better for you to provide them valuable content

3- Join the trends

Be sure that you remain relevant and up to date. Don't be like the guy who is 5 years late. On the web 5 years is a long time !

4- Adapt to your people behavious

Make your best to don't be the guy who speak odd to people. Adapt to your customers' standards in order to get an easy dialogue

5- Focus on your objectives

Don't imagine that because it's free, you're not spending money. Always keep in mind that the time you spent on social media is not spent on selling.

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[Weekly Review] Instagram opening for brands ?

Some days back Instagram announced new tools for brands. It's an interesting news as many business are still struggling to use this Social Network.

For what we can read on their blog, Instagram team is going to release new features: 

  • Account Insights: Very similar to what we have on Facebook, business will soon get the option to know actually how many people are reached, how many times the ads are displayed and what's their engagement rate. It's definitely something we're excepting !
  • Ad Insights: Coming step by step starting in the US, Instagram gonna offer some "sponsored photos". Nothing revolutionnary, but it will provide business a quicker way to promote their photos
  • Ad Staging: "allows advertisers and their creative teams to preview, save, and collaborate on ad creative for upcoming campaigns"

Let see how it goes, but if it turns into a new facebook feed where our friends' posts are mixed with many business products, it may be time to look for new websites !